Better Auto Alberta
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Privacy Policy

Last updated: 2026 10 22
Applies to: Better Auto Alberta – https://betterautoalberta.ca

1. Introduction

This Privacy Policy explains how Insurance Bureau of Canada collects, uses, discloses and protects personal information through the Better Auto Alberta website and campaign.

If you have any questions, please contact us at:
Email: [email protected]
Mailing Address: 777 Bay Street, Suite 1900, P.O. Box 121, Toronto, ON M5G 2C8

2. What Information We Collect

We collect personal information you provide to us and some data automatically through your use of the website.

This may include:

  • Name, email address, and postal code
  • Information and message content submitted through campaign forms
  • Usage data such as IP address, browser type, pages visited and interactions with the site

3. How We Use Your Information

We use your personal information to:

  • Process advocacy campaign submissions: We use the information you provide through the New/Mode form to identify the appropriate government representative, deliver your message, and track campaign participation.
  • Send Care-First updates: If you choose to opt in, we may use your contact information to send you updates related to the Care-First campaign.
  • Improve website functionality and user experience
  • Analyze website performance and protect against abuse

We do not sell your personal information or disclose it to third parties for their own marketing purposes.

4. How We Store and Protect Your Data

We use reasonable administrative, technical and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, loss or misuse.

Data is transmitted securely using HTTPS, and we use trusted tools for hosting, backups, and security monitoring.

5. Cookies and Tracking

We use cookies and other tracking tools to enhance your experience. These may help remember your preferences, track how the site is used, or enable certain features.

You can choose to disable cookies in your browser settings. Some parts of the website may not work properly if cookies are disabled.

6. Your Rights

Under applicable Canadian privacy law, you may have the right to:

  • Request access to personal information we hold about you
  • Request corrections to inaccurate or incomplete personal information
  • Withdraw or change your consent, subject to applicable legal limitations
  • Ask questions about how your information is retained or deleted

To make a request, contact us using the email address listed above.

7. Third-Party Services

We use some third-party tools to run our website. These services may process data on our behalf. Each section below explains what each tool does.

Google Analytics (GA4)

We use Google Analytics 4 (GA4) to understand how visitors use the website and to measure website and campaign performance.
Google’s privacy policy: https://policies.google.com/privacy

Wordfence

We use Wordfence to secure the website. It may log IP addresses and browser user agents to detect malicious activity.
Wordfence’s privacy policy: https://www.wordfence.com/privacy-policy/

New/Mode

Better Auto Alberta uses New/Mode, a third-party advocacy platform, to operate our email-your-representative campaign. Information you submit through the campaign form, including your name, email address, postal code and message, is processed by New/Mode on behalf of Insurance Bureau of Canada for the purpose of identifying appropriate government representatives and delivering your message.

If you choose to opt in to updates about Care-First, your contact information may also be used to send those communications. You can withdraw your consent at any time.

For more information about New/Mode’s privacy practices, please see New/Mode’s Privacy Policy: https://www.newmode.net/trust/privacy

8. Retention and Deletion of Data

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including operating and measuring the advocacy campaign, and to meet applicable legal or business requirements.

We may retain usage data for a period appropriate to analytics, security, troubleshooting and website improvement purposes.

9. Data Transfers

Some service providers we use may store or process personal information outside Alberta or Canada, including in the United States and other jurisdictions. Personal information processed in another jurisdiction may be subject to the laws of that jurisdiction.

10. Changes to This Policy

We may update this privacy policy to reflect changes in our practices or services. When we do, we’ll update the “Last updated” date at the top of the page.

11. Contact Us

If you have any questions or requests about this Privacy Policy, please contact:

Email: [email protected]
Mailing Address: 777 Bay Street, Suite 1900, P.O. Box 121, Toronto, ON M5G 2C8

Better Auto Alberta